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We execute customised digital marketing strategies for
advertisers in ever-changing marketing and technology landscape.

HiNA was born as a performance ads agency in 2017.  We grow alongside our clients and keep adding solutions and expertise to help cross-border brands win in ever-changing markets and highly competitive industries. We embrace our performance expertise, data-driven insights and integrated planning with the transparent, accountable aspects of digital marketing. We plan, create and manage media campaign across Google, Facebook, Twitter, Pinterest, multiple DSPs and emerging channels like Reddit. We focus on turning the online potential into business performance for our clients. 

HiNA is unique in brining an integrated approach that blurs the boundary between clients and agency. We build on strategic partnership. We are our clients' outsourced in-house digital team with collaboration at our core. Our clients feel more like a partner than a number. 

Bigger doesn't always mean better. As a boutique agency, we aim to stay agile and remain competitive by unlocking our expertise and delivering personalised services. Our clients include OPPO, FarFetch, Seek, Anker, Tmall, NBA and Blackshark. Headquartered in Shenzhen of China, our business has about 50 employees in 4 cities -- with offices in  Shenzhen and Hong Kong. 



Bessie Pan

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Founder & CEO

ex-Googler | Long-termist


Rico Lee

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Value Advocate | Mgmt. Expert

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William Huang

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VP, Media

Doer | Amateur Runner​


Coleman Lo

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VP, Key Accounts

Result-oriented | Optimist


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