We execute customised digital marketing strategies for
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US/HK Stocks Trading App: From late entrant to market No. 2
SMART MOBILE MARKETING
GOAL
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Acquire new installs of the mobile app.
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Drive in-app usage of US/HK stocks quotes and trading.
CHALLENGE
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A late follower in the market where many players offer stocks trade services, including traditional banks, other stock brokers and investment apps.
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Market cycle of stock exchange impacts on the trading activities.
STRATEGY
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Considering the high mobile penetration in Hong Kong, our media strategy prioritised for mobile app user acquisition to grow user base.
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Adapted dynamic media tactics to market cycles to catch opportunities in the ever-changing investment market.
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Ensured seamless cross-device journey to amplify brand impact and business result.
RESULTS
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In 6 months, the mobile app climbed to No. 2 ranking in Google Play and App Store.
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Its Cost-per-action dropped by more than 50% since our service.
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The brand builds up lasting brand awareness, online and offline, in Hong Kong market.