Core Members

The core team have strong digital background and over 10 years of experience in performance marketing, social marketing and data analytics.

Bessie Pan

Founder & CEO

Having spent 10 years in Google China and Google Hong Kong, as the Industry Head of E-Commerce and the Lead of DoubleClick Hong Kong, Bessie consulted on 500+ strategic clients’ digital solutions in global markets. Equipped with solid understanding and rich experience in digital marketing, direct response strategy, online analytics, programmatic advertising and platform solution, Bessie founded Hina Technology, an integrated digital marketing agency, aiming to help the Greater China clients to expand business globally and the international clients to enter Chinese market.

William Huang

VP of Operations

William is an expert in SEM, Remarketing, Online Shopping Advertising and other performance marketing solutions with over 10 years of practical experience. He helped two listed companies Absen and Wondershare Software to build perfect global marketing systems. Before joining Hina Technology, he was the Deputy Director of Formax Group’s overseas marketing team. William leads the HINA Shenzhen team to provide professional integrated marketing solutions and services to our e-Commerce,travel, finance and B2B clients.

Rico Li


20 years of human resource management experience, associated with over 15 years of senior management positioning experience. He served at famous enterprises such as Vanke, China Unicom, Huawei, China Mobile and Seventh Avenue, which lead to his well familiarity with telecommunication and internet industries. Succeeded in human resource management system building, reconstruction of organization and compliance readjustment for enterprises publication, he participated in both Seventh Avenue’s entrance to NASDAQ and preparation for publication as a former chief human resource officer. He is currently working for HiNA Interactive on human resources, administration and brand management, in the meantime, assisting CEO in the management of finance department.

Mia Zhang

VP of Sales

Mia has many years of business development and media buy experience on both domestic and oversea digital marketing channels. She managed the full product line marketing when she worked in FL Mobile and Play800. During working in Play800, Mia and her team launched Cos Battle and several successful games, each with monthly revenue over 30 million RMB. Mia is now leading the Greater China sales and business development team to explore new business opportunities and marketing channels for HINA.

Coleman Lo

Hong Kong GM

Coleman is an expert on data analysis and programmatic platform. Before joining Hina Technology, Coleman worked in Google Hong Kong DoubleClick team on RTB product, data tracking and programmatic platform solutions. He also worked in Hong Kong 4As to provide global SEM and social media campaign optimization services. Coleman is now the leader of performance marketing and overseas clients support. Coleman and his team are now supporting Hong Kong and overseas clients to develop Chinese and Asian markets.