Search Engine Marketing (SEM)
Chinese online retail giant Tmall aims to conquer overseas Chinese market focusing on South East Asia. Our goal is to deliver unsurpassed ad experience that produce overall ROI and sale growth with minimized CPC.
Restructure campaign with precisely regrouped keywords and ad texts
Craft tailored ads (format and extensions) to boost visibility online
Localize and optimize ads to get the best ROL from campaigns
190% increase in website traffic
49% decrease in CPC
90%+ increase in SOV for core keywords
Social Media App
UAC for Install、UAC for Action
Tik Tok, also known as Douyin (抖音), is a Chinese fast growing media app for creating and sharing short videos, aiming for overseas market expansion. HINA’s goal is to drive app installs and acquire global users.
Combine UAC for Install and UAC for Action strategy to maximize high quality installation Leverage short videos created by current users to drive new installs Test out best performing video ads by matching with targeting audience interests Promote with World Cup 2018 themed creatives to boost user engagement
800K+ new app installations 15,000 new users per day on average during the World Cup 20% increase in user retention
YouTube Trueview Ad
Driving more NBA fans in Hong Kong during the final game and playoffs period. Converting the activated users for NBA channel subscriptions
Goal the users interested in basketball with Trueview Ad Invest on video ad spots in basketball related content Creative testing and rotation with different content and theme
CPV was 25% lower than avg CPV of True View ads in Hong Kong CTR was 30% higher than its vertical's average CTR Conversion rate KPI achieved
JobsDB.com, the No.1 recruitment website in HK, aims to consolidating its market leading position by increasing online job applications. Our goal is to boost client revenue by delivering highly personalized display experiences and performance-driven SEM with minimized Cost per Conversion.
Adopt Data-driven approach powered by AI to drive performance with digital displays Deliver performance-driven SEM to drive more job seekers to their recruitment site Conduct A/B testing for device, placement and scheduling to target high value audience
233% higher click-through rate 76% increase in conversion rate 20% decrease in Cost Per Conversion
Baidu Search, Social Media Marketing
Asia Miles, Asia’s leading travel and lifestyle rewards programme, aiming to leverage its strategic location and develop China market. HINA is ready to invite China citizens to turn everyday activities into exciting awards.
Implement precise targeting and localization in media strategy Launch Paid Search and Paid Social for member recruitment in China
1M+ exposures at launch Far below the target CPA
SEM, Google Shopping, YouTube Video Ad and Facebook Paid Ad
Handheld stabiliser manufacturer Feiyu Tech aims to drive overseas traffic and sales from Google and Facebook. Both ROI and brand awareness are ultimate goals.
SEM and Shopping Ad are deployed to reach high traffic and gain sales from Google Video ad is launched on YouTube and Facebook to raise audience awareness Precise reGoaling to activated and engaged users
80% increase in SOV for core keywords in Google 30% increase in YouTube subscribers Uplift in engagement and active users on Facebook Stabilised and sustainable growth in ROI
Cross-border eCommer site Tmart.com aims to explore new ad formats beyond SEM and shopping ads, in order to increase sales while maintaining the ROI
Create sophisticated remarketing audience lists based on user behaviors on Tmart.com Deliver tailored made display and video ads by Goaled audience list Full channel ads promotion and ongoing optimization
Clicks increased 214% Sales increased 151% Over ROI kept stable
Google SEM, Display & YouTube Ads, Facebook Lead Ads, Facebook Retargeting Ads
Many innovative tech company believe the power of crowdfunding, with the goal to generate brand awareness and increase the sales through crowdfunding platforms.
Leverage SEM to skyrocket traffic and transactions Set up remarketing to target pre-launch stage visitors to make a purchase Commit to CPA bidding for high converting ads to increase transaction volume with lower cost
One smart device product raised ~$3,000,000 in total The average CPA of this crowdfunding campaign was $13 The campaign’s average ROI achieved 10:1，surpassing ROI target by 67%
Google UAC 1.0
Drive apps installations in Indonesia with right creative strategy to fit the seasonal trend, and keep the CPI (cost-per-installation) within effective range
Continuously optimized the ads creatives while maintaining the CTR (clickthrough rate) the CVR (conversion rate) Adjust ads strategy to fit with the market and seasonality trends A/B Test and localization on ad copies
Reached 1800 - 3000 avg. daily new installations CPI (cost-per-installation) was lowered from $0.53 to $0.12
Google UAC 2.5
Increase ROI of the mobile apps promotion campaigns
Calculate the cost per PU (paying user) and the maximum installations by region Based on the estimated cost per PU and max installs through UAC, implement customized optimization by region Optimize UAC creatives based on in-app actions
The ROI goal was achieved Won premium users for the game
Facebook Banner & Video
Aim to precisely target the potential high quality gaming users in Middle East
Localize ads creatives to fit with the custom and user interests in Middle East Deliver different ads creatives and formats by targeted audiences Different bidding strategies by country tier
Got 20,000+ new installed users within 3 months CPI was 30% lower than target 2nd day retention rate was above 35%
Google UAC 1.0 + Facebook
Drive mobile app active users with effective CPI (cost-per-installation)
Respond promptly to update ad creatives to be consistent with client's promotion events Continuously optimize CPI and retention rate
CPI was 40% lower than KPI Reached the 2nd day retention goal of 40% Delivered 30% more installations than target in 2 months
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