Acquire new installs of the mobile app. 

Drive in-app usage of US/HK stocks quotes and trading. 

A late follower in the market where many players offer stocks trade services, including traditional banks, other stock brokers and investment apps.

Market cycle of stock exchange impacts on the trading activities. 

Considering the high mobile penetration in Hong Kong, our media strategy prioritised for mobile app user acquisition to grow user base.

Adapted dynamic media tactics to market cycles to catch opportunities in the ever-changing investment market.

Ensured seamless cross-device journey to amplify brand impact and business result. 

In 6 months, the mobile app climbed to No. 2 ranking in Google Play and App Store.

Its Cost-per-action dropped by more than 50% since our service.

The brand builds up lasting brand awareness, online and offline,  in Hong Kong market.